Real Estate Lead Generation Services
Facebook & Instagram lead-generation campaign support for US real estate professionals — from planning and ad creative to lead setup, monitoring, and reporting.
We help structure campaigns for appropriate real estate marketing objectives, subject to platform rules and available targeting options. The advertising budget is paid separately by you to the platform.
How We Approach Real Estate Lead Generation
Lead generation for real estate is not about pressing a button and waiting for inquiries to appear. It is a process that combines a clear objective, a specific offer or property, professional creative, an appropriate lead form or inquiry path, and structured monitoring. Each part matters, and the quality of each part affects how the campaign performs.
Our service is built to support that process for Facebook and Instagram campaigns. We help plan the campaign, prepare the ad creative, structure the lead form or inquiry path, and monitor activity within the agreed scope. The advertising budget itself is paid separately by you, directly to the platform — we do not receive or control it.
We do not guarantee a specific number of leads, sales, revenue, or ROI. Campaign performance varies based on location, market conditions, offer, creative, campaign setup, competition, and advertising budget. What we do provide is structured support and professional creative within a defined scope.
What Our Lead Generation Support Covers
A range of campaign services delivered according to your selected package.
Campaign Planning
Discuss the business, market, property or offer, and campaign objective before setup begins.
Ad Creative
Prepare professional Facebook and Instagram advertising graphics designed for real estate campaigns.
Lead Setup
Structure an appropriate lead form or inquiry path based on the objective and platform options.
Campaign Setup
Set up the campaign structure within the agreed scope, according to the platform policies.
Monitoring
Monitor campaign activity within the agreed scope of the selected package.
Reporting
Provide monthly reporting on content delivery, campaign activity, and basic observations.
The Lead Generation Workflow
A structured sequence that keeps campaign work organized and clear.
Campaign Planning
Understand the business, market, property, offer, and campaign objective before setup begins.
Ad Creative
Prepare professional Facebook and Instagram advertising graphics designed for the campaign.
Lead Setup
Prepare an appropriate lead form or inquiry path aligned with the objective.
Launch Support
Support the launch of the campaign within the agreed scope.
Monitoring
Monitor campaign activity where applicable within the selected package.
Reporting
Provide monthly reporting according to the selected package, without invented metrics.
Facebook & Instagram Ad Creative
Ad creative is one of the most visible parts of a real estate lead-generation campaign. It is the first thing someone sees in their feed, and it has to communicate the property or offer clearly while fitting the format of the platform. We design ad creative that is clean, focused, and consistent with your brand.
Ad creative may include property promotion graphics, lead-generation visuals, listing advertisements, promotional designs, and CTA-focused graphics. Each set is prepared based on the information you provide and the campaign objective.
The number of ad creatives included each month depends on the package you select. See the Packages page for the exact quantities.
Lead Forms & Inquiry Paths
A lead form is the point where a person who saw the ad decides to share their information. If the form is confusing, too long, or not clearly related to the ad, the person may leave. If it is clear and appropriately matched to the ad, the person is more likely to complete it.
We help structure the lead form or inquiry path based on the campaign objective and the options available on the platform. Depending on the objective and package, this may include:
- Lead forms for buyer or seller inquiries
- Property inquiry paths for specific listings
- Open house or event inquiry forms
- Contact paths for direct follow-up
We do not guarantee that any form will produce a specific number of leads. Form performance depends on many factors, including audience, offer, creative, and advertising budget.
Campaign Support Levels by Package
The level of campaign support depends on the package you select.
Starter
Includes Facebook & Instagram campaign setup and basic monitoring. A good starting point for testing a lead-generation campaign.
Growth
Includes setup, monitoring, and basic optimization for Facebook & Instagram lead-generation campaigns.
Complete
Includes broader lead-generation management, monitoring, optimization, and lead tracking within the agreed scope.
Real Estate Advertising Notice
Housing and real-estate advertising may be subject to special advertising requirements and targeting restrictions. Campaigns should be created according to the applicable advertising platform policies and the information supplied by the client.
We do not guarantee ad approval, leads, sales, revenue, or ROI.
Service Fee & Advertising Budget Are Separate
The service fee and the advertising budget are two separate amounts, paid to two different places.
Advertising Budget Is Separate
The monthly package price is the service fee for Abdul Wahid Real Estate Content Service.
Advertising spend is NOT included in any package. The client pays the advertising budget directly to the applicable advertising platform.
Monitoring & Monthly Reporting
Where the selected package includes monitoring, we review campaign activity within the agreed scope and note basic observations. Reporting is provided monthly.
A monthly report may cover campaign activity, content delivery, advertising activity, lead-generation activity where available, and basic observations. The exact contents depend on the package and the access provided.
Reports are intended to give you a clearer view of what was done during the month. We do not invent numerical results, and we do not promise specific lead counts or ROI.
What Is Not Included
For transparency, the lead-generation service does not automatically include the following, unless separately agreed.
- Advertising spend
- Guaranteed lead volume
- Guaranteed sales
- Guaranteed revenue or ROI
- Guaranteed ad approval
- Property photography or video
- CRM subscription fees
- Third-party software fees
- Direct access to your advertising account (unless you provide it)
- Legal or compliance certification
What We Need From You
To structure a campaign properly, we ask clients to provide the following.
- Business / agent name
- Website and social links
- Brand colors
- Property photographs
- Property address, price, beds, baths, square footage
- Property features
- Open-house information
- Contact details for the form
- Campaign objective
- Target market information
- Advertising budget
- Access credentials if account access is needed
Client responsibility: Clients are responsible for providing accurate property information and for having the necessary rights to any materials, images, logos, or assets they supply. Access to a client's advertising account is only used when the client provides it.
What We Do Not Guarantee
Campaign performance varies based on location, market conditions, offer, creative, campaign setup, competition, audience availability, and advertising budget. Because of this, the service does not guarantee:
- A specific number of leads
- Sales
- Revenue
- ROI
- Ad approval
- Ad reach or impressions
- Engagement rates
- Cost-per-lead figures
Our focus is on delivering professional creative, structured campaign setup, and reporting within the agreed scope.
Related Pages
Learn more about the service, packages, and process.
Lead Generation FAQ
Do you guarantee leads?
No. We do not guarantee a specific number of leads, sales, revenue, or ROI. Results vary based on location, market conditions, offer, creative, campaign setup, competition, and advertising budget.
Is advertising spend included in the service fee?
No. Advertising spend is separate and paid directly by the client to the advertising platform.
Do you need access to my advertising account?
Access is only used when the client provides it. Campaign setup and monitoring can be handled within the agreed scope using the access the client chooses to provide.
What platform policies apply to real estate ads?
Housing and real-estate advertising may be subject to special advertising requirements and targeting restrictions. Campaigns are created with applicable platform policies in mind. We do not guarantee ad approval.
Can I change the campaign objective later?
Yes. Campaign adjustments can be discussed based on requirements and the applicable billing period.
What information do you need to set up a campaign?
Property details, brand assets, contact information, campaign objective, target market information, advertising budget, and account access if needed.
Ready to Discuss a Lead-Generation Campaign?
Tell us about your real estate business, market, and the campaign objective you have in mind. We will help you choose the package that fits your goals.